Business-Driven Research & Development: Managing Knowledge to Create Wealth (Hardcover) (ISBN-13: 9780333776506)

Business-Driven Research & Development demonstrates how science and technology can be managed in order to meet well defined business directives. The book argues that it should be a fundamental business premise that the primary role of research and development is to fulfil strategic objectives, within a framework of time and cost targets. The book examines the traditional disconnection between research and development and the market place, and presents the means to derive competitive advantage through overcoming it.

Author: A. Ganguly
ISBN-10: 033377650X
ISBN-13: 9780333776506
Publisher: Palgrave MacMillan
Language: English
Published: 06/18/1999
Pages: 202
Format: Hardcover
Weight: 0.94lbs
Size: 8.50h x 5.50w x 0.63d