Business Experiments with R (Hardcover) (ISBN-13: 9781119689706)

A unique text that simplifies experimental business design and is dedicated to the R language

Business Experiments with R offers a guide to, and explores the fundamentals of experimental business designs. The book fills a gap in the literature to provide a text on the topic of business statistics that addresses issues such as small samples, lack of normality, and data confounding. The author--a noted expert on the topic--puts the focus on the A/B tests (and their variants) that are widely used in industry, but not typically covered in business statistics textbooks.

The text contains the tools needed to design and analyze two-treatment experiments (i.e., A/B tests) to answer business questions. The author highlights the strategic and technical issues involved in designing experiments that will truly affect organizations. The book then builds on the foundation in Part I and expands the multivariable testing. Since today's companies are using experiments to solve a broad range of problems, Business Experiments with R is an essential resource for any business student. This important text:

Written for students of general business, marketing, and business analytics, Business Experiments with R is an important text that helps to answer business questions by highlighting the strategic and technical issues involved in designing experiments that will truly affect organizations.

Author: B. D. McCullough
ISBN-10: 1119689708
ISBN-13: 9781119689706
Publisher: Wiley
Language: English
Published: 03/03/2021
Pages: 384
Format: Hardcover
Weight: 1.50lbs
Size: 9.00h x 6.00w x 0.88d