Business Guide: Exploring The How, What And Why Of Business Process Optimization: 5 Steps For Process Optimisation (Paperback) (ISBN-13: 9798457920163)

If you want to learn about conversion optimization, this book is absolutely for you. This expert guide will teach you the process of optimization. Inside, you'll learn:
1. Mindset of an optimizer: the starting point
2. Conversion research: the foundation of it all
3. Google Analytics for CRO
4. Mouse tracking and heat maps
5. Learning from customers
6. Learning from website visitors
7. User testing
8. From data to test hypotheses
9. How to get testing right
10. Learning from test results

Author: Melissia Friling
ISBN-13: 9798457920163
Publisher: Independently Published
Language: English
Published: 08/16/2021
Pages: 48
Format: Paperback
Weight: 0.18lbs
Size: 9.00h x 6.00w x 0.12d