BUSINESS INNOVATION in the 21st Century (Paperback) (ISBN-13: 9781419646638)

The Business Innovation book, with Foreword by Dipak Jain, Dean, Kellogg School of Management, provides a framework for process of innovation in corporations for introducing new products, services, or solutions faster.** Features -- Powerful new framework called Brinnovation(TM); Types of innovation: Fundament, Platform, Derivative, and Variation; Management of Innovation; Measures of innovation.** Table of Contents -- Part I. Evolving Innovation -- History, Tools, creativity, innovation on demand; Part II. Understanding Innovation -- Brain processes, Framework, Deployment, Measures; Part III. Institutionalizing Innovation -- Service, Protecting, Commercializing, and Managing Innovation; Wisdom of Innovation by Bob Galvin, Former Chairman/CEO of Motorola.** To receive bulk discount, or purchase hardcover version, please visit www.accelper.com.

Author: Praveen Gupta
ISBN-10: 141964663X
ISBN-13: 9781419646638
Publisher: Booksurge Publishing
Language: English
Published: 02/01/2007
Pages: 408
Format: Paperback
Weight: 1.20lbs
Size: 9.02h x 5.98w x 0.84d