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Business Leadership and Market Competitiveness: New Paradigms for Design, Governance, and Performance (Hardcover) (ISBN-13: 9783030033460)
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Andr馥 Marie Lez-Fern疣dez
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Books
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Description
xCompetitive paradigms, which are constantly being shifted, and turbulent environmental conditions, which today are a constant, tend to dictate rather than inform strategic decision making regarding an organization's status quo and desired outcomes. As such, there is a need for organizational leaders to re-examine current practices. This book provides insight into business dynamics and the internal and external factors that, when strategically aligned, provide satisfaction, added value, and enhanced performance.
Author: Andr馥 Marie Lez-Fern疣dez
ISBN-10: 3030033465
ISBN-13: 9783030033460
Publisher: Palgrave Pivot
Language: English
Published: 01/03/2019
Pages: 119
Format: Hardcover
Weight: 0.69lbs
Size: 8.27h x 5.83w x 0.38d
By Andr馥 Marie Lez-Fern疣dez
xAndr馥 Marie Lez-Fern疣dez is Professor and Researcher at Universidad Panamericana, Mexico. Her research areas of interest include corporate social responsibility, digital marketing, and consumer behavior. She is the author of Convergence of Corporate Social Responsibility and Business Growth (2015).
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