Business Model: Simplifies with examples from Global Companies (Paperback) (ISBN-13: 9781721060603)

Firend Alan Rasch Holds a Ph.D in applied management and decision science (USA). Dr. Rasch is a prominent scholar and expert in Southeast Asian region. His experience as investments banker with major banks in California, United States, provides an insight into various industries of the Silicon Valley. Worked as Sr. Management Consultant with McKinsey & Company, KPMG, and Anderson Consulting advising U.S. Fortune 500 companies. Co-founded Micro-Fuzz Technologies, a start-up that was sold later to IBM. Lectured in numerous countries including USA, Korea, Malaysia, Qatar, UAE, and now the UK, in the field international marketing, Entrepreneurship, Innovation & Technology. 20+ years of experiences in international business, combining both East and West, his insight and interpretation of current and future markets outlooks are of importance to marketers and policy makers in Southeast Asia and an active researcher in the fields of global management and international business activities.