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Business Model Innovation: Concepts, Analysis, and Cases (Paperback) (ISBN-13: 9781138330528)
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Allan Afuah
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Books
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Description
xRooted in strategic management research, Business Model Innovation explores the concepts, tools, and techniques that enable organizations to gain and/or maintain a competitive advantage in the face of technological innovation, globalization, and an increasingly knowledge-intensive economy.
Updated with all-new cases, this second edition of the must-have for those looking to grasp the fundamentals of business model innovation, explores the novel ways in which an organization can generate, deliver, and monetize benefits to customers.
Author: Allan Afuah
ISBN-10: 1138330523
ISBN-13: 9781138330528
Publisher: Routledge
Language: English
Published: 09/21/2018
Pages: 292
Format: Paperback
Weight: 1.20lbs
Size: 9.60h x 6.80w x 0.70d
By Allan Afuah
xAllan Afuah is Professor of Corporate Strategy and International Business at the Ross School of Business at the University of Michigan, USA. He is a recipient of the 2012 AMR Best Article Award for his paper, "Crowdsourcing As a Solution to Distant Search." Since obtaining his Ph.D. from the Massachusetts Institute of Technology, he has written six books that have been translated into more than ten languages for innovation courses taught at undergraduate, graduate, and doctorate levels.
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