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Business Networking: Innovation and Ideas in Theory and Practice (Hardcover) (ISBN-13: 9780367460273)
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Catherine O'Sullivan
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Books
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Description
xThe term 'networking' can mean very different things in different contexts: formal organisational structures, personal or career development, or a technique for increasing sales. This is an approachable book which brings together all these meanings, underpinned by multiple theoretical models that support the various approaches to networking.
Author: Catherine O'Sullivan,Terry O'Sullivan
ISBN-10: 0367460270
ISBN-13: 9780367460273
Publisher: Routledge
Language: English
Published: 11/01/2021
Pages: 144
Format: Hardcover
Weight: 0.88lbs
Size: 9.21h x 6.14w x 0.44d
By Catherine O'Sullivan
xCatherine O'Sullivan has a long career history in workforce development. This includes supporting medical students at the University of Leeds to use networking skills as part of their career planning. Formerly, she ran a large NHS innovation network and has published in the areas of professional and continuing education, leadership and innovation. She is a co-author of Creative Arts Marketing, 3rd edition (Routledge, 2017).
Terry O'Sullivan is Senior Lecturer in Management at The Open University Business School. He was lead educator on the FutureLearn Massive Open Online Course Business Fundamentals: Effective Networking studied by tens of thousands of learners across the world, and is also a co-author of Creative Arts Marketing, 3rd edition (Routledge, 2017).
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