Business Plan and Marketing Strategy to Set Up a Fitness Center by Hannay Samuel

Business Plan and Marketing Strategy to Set Up a Fitness Center (Paperback) (ISBN-13: 9783659199967)

Vendor: Hannay Samuel
Product type: Books
Format: Paperback
$59.29
$59.29
$59.29
Subtotal: $59.29
Business Plan and Marketing Strategy to Set Up a Fitness Center by Hannay Samuel

Business Plan and Marketing Strategy to Set Up a Fitness Center

$59.29
Business Plan and Marketing Strategy to Set Up a Fitness Center by Hannay Samuel

Business Plan and Marketing Strategy to Set Up a Fitness Center

$59.29
Format: Paperback
Description
Description
x
The present document reports on research performed during the academic year 2010-2011 for the purpose of elaborating a business plan for the design of a new fitness centre in the neighbourhood of Li鑒e. The book presents: the results of an external environment analysis, the Key Success Factors (KSF) in the fitness industry, a market research report, a detailed study of market potential carried out on the local level, the segmentation, targeting and marketing positioning, the budget for and distribution of advertising (ATL or BTL), the financial forecasts and business model of the fitness centre and, finally, the general conclusion.

Author: Hannay Samuel
ISBN-10: 3659199966
ISBN-13: 9783659199967
Publisher: LAP Lambert Academic Publishing
Language: English
Published: 06/01/2013
Pages: 116
Format: Paperback
Weight: 0.40lbs
Size: 9.00h x 6.00w x 0.28d

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