Business Process Optimization: Building An Effective And Efficient Lead Conversion Process: Learning From Website Visitors (Paperback) (ISBN-13: 9798457892002)

If you want to learn about conversion optimization, this book is absolutely for you. This expert guide will teach you the process of optimization. Inside, you'll learn:
1. Mindset of an optimizer: the starting point
2. Conversion research: the foundation of it all
3. Google Analytics for CRO
4. Mouse tracking and heat maps
5. Learning from customers
6. Learning from website visitors
7. User testing
8. From data to test hypotheses
9. How to get testing right
10. Learning from test results

Author: Bradford Turlich
ISBN-13: 9798457892002
Publisher: Independently Published
Language: English
Published: 08/16/2021
Pages: 48
Format: Paperback
Weight: 0.18lbs
Size: 9.00h x 6.00w x 0.12d