Business Research Dissertation the Factors Which Influence the Purchase Intention on Bubble Milk Tea Perceived by Youth in Selective Bubble Milk Tea B (Paperback) (ISBN-13: 9781543764611)

Modern society's lifestyle is largely changing due to the economic and cultural globalisation that affects the homogeneous imagery of culture that results in the uniformity of taste, consumption, lifestyle, value, identity as well as individual interest. Furthermore, the readers will fathom how youth in Kuching, Sarawak Malaysia influence their purchase intention towards bubble milk tea. Finally, data gathered from the questionnaire survey have been analysed through SPSS software. Pearson Correlation test, independent T-test, and linear regression were used in this study. The results were displayed in the pie chart, bar chart, plot, and table to give the reader a more precise visualization and better understanding.

Author: Mychell
ISBN-10: 1543764614
ISBN-13: 9781543764611
Publisher: Partridge Publishing Singapore
Language: English
Published: 05/12/2021
Pages: 126
Format: Paperback
Weight: 0.93lbs
Size: 11.00h x 8.50w x 0.33d