Business to Business Electronic Commerce: Challenges and Solutions (Hardcover) (ISBN-13: 9781930708099)

In the mid 1990s, the widespread adoption of the web browser led to a rapid commercialization of the Internet. In addition, initial success stories were reported from companies that learned how to create an effective direct marketing channel - selling tangible products to consumers directly with the World Wide Web. By the end of the 1990s, the next revolution began - called business-to-business electronic commerce. This work provides a source of knowledge related to this emerging area of business.

Author: Merrill Warkentin
ISBN-10: 1930708092
ISBN-13: 9781930708099
Publisher: Idea Group Publishing
Language: English
Published: 07/01/2001
Pages: 308
Format: Hardcover
Weight: 1.51lbs
Size: 9.94h x 7.44w x 0.89d