Business Web Strategy: Design, Alignment, and Application (Hardcover) (ISBN-13: 9781605660240)

In the contemporary dialogue surrounding business Web strategy, two salient concerns indicating trouble in virtual space are emerging: (1) that the Internet may create additional managerial problems, and (2) that it may not actually be a solution for corporate problems. Empirical studies point to a lack of sound managerial Web strategy as well as a mismatch between a firm's Web strategy and its business strategy. Business Web Strategy: Design, Alignment, and Application addresses the gap in business Web strategy through a collection of concentrated managerial issues. Gathering the latest theoretical frameworks, case studies, and authoritative research, this in-depth collection will be a powerful tool for managers, consultants, and trainers in their efforts to maximize the power of the Web to support business strategy, and a rich reference for academics, researchers and students in the field of Web strategy.

Author: Latif Al-Hakim
ISBN-10: 1605660248
ISBN-13: 9781605660240
Publisher: Information Science Reference
Language: English
Published: 11/30/2008
Pages: 410
Format: Hardcover
Weight: 3.10lbs
Size: 11.20h x 8.70w x 1.20d

Review Citation(s):
Reference and Research Bk News 02/01/2009 pg. 110