But What Is Marketing Anyway? (Paperback) (ISBN-13: 9798871838679)

Have you ever found yourself questioning the true essence of marketing? "But What Is Marketing Anyway?" by Richard Souza is a book that sparks initial reflection about marketing while providing essential concepts for beginners.

The author, a graduate in marketing with a lato sensu specialization in Algorithms and Data Structure, as well as a lato sensu specialization in Strategic Business Management, brings a fresh perspective to this foundational subject. As a journalist and professor, he offers clarity and simplicity, leading readers to reflect on what marketing truly means, while presenting fundamental concepts.

This book serves as a starting point for those embarking on their marketing journey. Whether you are a novice entrepreneur, a student, or simply curious about the world of marketing, "But What Is Marketing Anyway?" may be the ideal introductory book on this topic.

Author: Richard Souza
ISBN-13: 9798871838679
Publisher: Independently Published
Language: English
Published: 12/14/2023
Pages: 26
Format: Paperback
Weight: 0.11lbs
Size: 9.00h x 6.00w x 0.05d