Buying Without Regrets: Games Salespeople Play and How to Avoid Them (Paperback) (ISBN-13: 9781500710163)

In a marketplace where consumers are conditioned to tolerate-and accept-lies, deception, partial truths, and omission of facts, "let the buyer beware" has become stale advice from a bygone era.

The new key to survival, therefore, is training.

Helping customers regain control of the buying process and become informed and empowered shoppers, Buying Without Regrets follows in the vein of Robert Cialdini's Influence and is filled with concrete, readily applied strategies so that consumers have all the best C.A.R.D.S available to them-knowledge of costs, choosing alternatives, product research, decision-power, and control of scheduling. And, to protect those plans of action, skills like eliminating negative self-talk, buying contracts, behavioral rehearsal, and the use of cue words are laid out in simple step-by-step explanations.

Giving primary focus to "big ticket items"-the ones that produce the greatest amount of emotional and economic stress, Buying Without Regrets comforts, educates, and empowers the buyer by using the principles of cognitive behavior therapy to help put an end to the suffering, confusion, and aggravation thriving in the current marketplace.