Cableviewing (Paperback) (ISBN-13: 9780893914677)

This unique volume examines the process of cableviewing, the nature of cableviewers, and especially the viewing choice process. The concept of viewing style is introduced and individual differences in viewing style are examined. The research presented here represents the change from media effects studies to studies of users and user behavior.

Author: Carrie Heeter,Bradley S. Greenberg
ISBN-10: 0893914673
ISBN-13: 9780893914677
Publisher: Praeger
Language: English
Published: 01/01/1988
Pages: 340
Format: Paperback
Weight: 1.05lbs
Size: 9.21h x 6.14w x 0.71d