Can Gamification Close the Engagement Gap of Generation Y?: A Pilot Study on the Digital Startup Sector in Berlin (Paperback) (ISBN-13: 9783832538484)

Gaming engages. How can employment become more attractive and fun? Only 16 % of German employees are fully engaged and willing to go 'the extra mile' for their company. This perceived engagement gap - which is aggravated by the new work ethics of Generation Y - offers a significant case for value creation and strategic opportunities for companies worldwide. This book analyses the question of whether gamification has the potential to close this engagement gap. It offers a literature review of the emerging topic and creatively and critically develops new ideas. Data from a pilot study on the digital startup sector in Berlin shows a positive impact of gamification on employee engagement. This informative work is directed at people interested in new business trends, business students, gamification researchers and human resources practitioners.

Author: Avo Schonbohm,Katharina Urban
ISBN-10: 3832538488
ISBN-13: 9783832538484
Publisher: Logos Verlag Berlin
Language: English
Published: 12/23/2014
Pages: 127
Format: Paperback
Weight: 0.70lbs
Size: 9.40h x 6.60w x 0.30d