Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture by Ewen, Stuart

Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture (Paperback) (ISBN-13: 9780465021550)

Vendor: Stuart Ewen
Product type: Books
Format: Paperback
$22.99
$22.99
$22.99
Subtotal: $22.99
Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture by Ewen, Stuart

Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture

$22.99
Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture by Ewen, Stuart

Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture

$22.99
Format: Paperback
Description
Description
x
Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans' everyday lives. A timely and still-fascinating critique of life in a consumer culture.

Author: Stuart Ewen
ISBN-10: 0465021557
ISBN-13: 9780465021550
Publisher: Basic Books
Language: English
Published: 06/28/2001
Pages: 272
Format: Paperback
Weight: 0.60lbs
Size: 7.90h x 5.00w x 0.70d
By Stuart Ewen
By Stuart Ewen
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Stewart Ewen is professor of media studies and chair of the Department of Communications at Hunter College. He is also a professor in the Ph.D. programs in history and sociology at the City University of New York Graduate Center. He is the author of the acclaimed Captains of Consciousness, Channels of Desire, and All Consuming Images, the last of which provided the basis for Bill Moyers's award-winning PBS series The Public Mind. He lives in New York City.

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