Carter G. Woodson: History, the Black Press, and Public Relations by Morris, Burnis R.

Carter G. Woodson: History, the Black Press, and Public Relations (Paperback) (ISBN-13: 9781496820136)

Vendor: Burnis R. Morris
Product type: Books
Format: Paperback
$35.00
$35.00
$35.00
Subtotal: $35.00
Carter G. Woodson: History, the Black Press, and Public Relations by Morris, Burnis R.

Carter G. Woodson: History, the Black Press, and Public Relations

$35.00
Carter G. Woodson: History, the Black Press, and Public Relations by Morris, Burnis R.

Carter G. Woodson: History, the Black Press, and Public Relations

$35.00
Format: Paperback
Description
Description
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This study reveals how Carter G. Woodson (1875-1950) used the black press and modern public-relations techniques to popularize black history during the first half of the twentieth century. Often overlooked is Woodson's skillful use of newspapers in developing and executing a public-education campaign built on truth, accuracy, and fairness. Burnis R. Morris explains how Woodson attracted mostly favorable news coverage for his history movement due to his deep understanding of the newspapers' business and editorial models as well as his public-relations skills.

Woodson's publicity tactics, combined with access to the audiences granted by the press, enabled him to drive the black history movement--particularly observance of Negro History Week and fundraising activities. This rarely explored side of Woodson, who was often called the "Father of Black History," reintroduces Woodson's lost image as a leading cultural icon who used his celebrity in multiple roles as an opinion journalist, newsmaker, and publicist of black history.

Author: Burnis R. Morris
ISBN-10: 1496820134
ISBN-13: 9781496820136
Publisher: University Press of Mississippi
Language: English
Published: 09/21/2018
Pages: 202
Format: Paperback
Weight: 0.67lbs
Size: 9.00h x 6.00w x 0.46d
By Burnis R. Morris
By Burnis R. Morris
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Burnis R. Morris is the Carter G. Woodson Professor in Marshall University's W. Page Pitt School of Journalism and Mass Communications, where he has taught courses in reporting, editing, diversity, mass media history, and public relations. He also created and directed for more than a decade The Fourth Estate and the Third Sector, a national training program for journalists who cover tax-exempt organizations and philanthropy.

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