Carvel Ice Cream (Paperback) (ISBN-13: 9780738567099)

Starting as an ice-cream truck in 1929; Carvel has became the standard of ice-cream franchises across America.

When an unassuming, wide-eyed, young Greek immigrant arrived in America in 1910, the world did not yet know that this boy named Tom Carvel would grow up to be an inventor, an innovator, and, ultimately, an American icon. Holding a host of jobs, from drummer to mechanic, Carvel's relentless entrepreneurial spirit led him down a path less traveled. At 26 years old, Carvel met his future wife, Agnes Stewart. He borrowed $15 from her and began selling ice cream out of the back of his truck. What started as an old truck plugged into a pottery store is now more than 500 franchised locations throughout the nation and abroad and is one of the best loved and most recognized names in the industry. Fulfilling the American dream, Carvel is credited for patenting machinery, coining the buy one get one coupon, starring in his own commercials, and being the father of franchising.