Case Studies for Marketing Students (Paperback) (ISBN-13: 9781532931468)

This book is a compilation of case studies focusing on four fundamental areas of marketing viz. brand management, services marketing, retail marketing and sales management. The book is classified into four sections based on the above areas. Every care has been taken by the author to see to it that each section has case studies that contribute to the holistic understanding of a subject area.Conceptual understanding of the subject area along with application of theory is what this book offers. The questions at the end of each case study test the understanding of a case study by a student. The author hopes that this book will serve good to all students pursuing marketing management curriculum in various universities.

Author: Kisholoy Roy
ISBN-10: 1532931468
ISBN-13: 9781532931468
Publisher: Createspace Independent Publishing Platform
Language: English
Published: 04/25/2016
Pages: 88
Format: Paperback
Weight: 0.28lbs
Size: 9.00h x 6.00w x 0.18d