Cases in Financial Services Marketing (Paperback) (ISBN-13: 9781939099709)

The objective of this case book is to provide practitioners and educators in the field of financial services marketing with a resource to empower learning through the application of management concepts. The cases included in this book demonstrate a range of marketing challenges faced by managers in various financial institutions. They provide readers with the information necessary to formulate managerial solutions to improve company performance. The cases can be used as basis for discussion in formal classes, specialized workshops, as well as executive training modules.

Author: Hooman Estelami
ISBN-10: 1939099706
ISBN-13: 9781939099709
Publisher: Bahar Books
Language: English
Published: 02/07/2018
Pages: 114
Format: Paperback
Weight: 0.46lbs
Size: 9.25h x 7.52w x 0.24d