Cases on Effective Digital Marketing for Competitive Organizations (Hardcover) (ISBN-13: 9798369353950)

In the fast-paced world of modern business, organizations grapple with the ever-present challenge of effectively navigating the complexities of digital marketing. As consumer behavior evolves and technological innovations continue to reshape the landscape, companies face the daunting task of staying ahead of the curve to maintain competitiveness and engage with their target audience. Yet, amidst the vast sea of information and myriad of digital channels available, many organizations find themselves struggling to devise and implement effective digital marketing strategies that yield tangible results. Cases on Effective Digital Marketing for Competitive Organizations emerges as a guide amidst the challenges of the digital age. By presenting a curated collection of real-world case studies, this book offers invaluable insights into successful digital marketing strategies across various industries. From leveraging emerging technologies like artificial intelligence and augmented reality to mastering the art of storytelling and cultivating customer loyalty, each case study provides actionable lessons and practical guidance for navigating the complexities of the digital marketing landscape.

Author: Sara Santos
ISBN-13: 9798369353950
Publisher: IGI Global
Language: English
Published: 02/13/2025
Pages: 320
Format: Hardcover
Weight: 2.18lbs
Size: 10.00h x 7.00w x 1.00d