Cashback as a Trend in Online-Marketing? (Paperback) (ISBN-13: 9783639152906)

The present paper considers the concept of cashback as a trend in online marketing. This topic was chosen for the analysis and research due to its relevance and the current tendency for the development of online markets and the methods of promotion in these markets. The importance of Internet nowadays is growing essentially; proportionally grows the need in new market ways to attract customers' attention and promote particular products/services. Cashback as a phenomenon in the online marketing is an important issue and it should be thoroughly researched and analyzed for the purpose of maximizing the potential achievements of the reward system. This paper considers the concept of cashback on an international level, analyzes sales increase possibilities for businesses and cashback companies, concepts and problems of affiliate-marketing, the psychological impact on customers, development of cashback in e-commerce and future prospect of the cashback development.

Author: Sascha Kiener
ISBN-10: 3639152905
ISBN-13: 9783639152906
Publisher: VDM Verlag
Language: English
Published: 07/07/2009
Pages: 100
Format: Paperback
Weight: 0.35lbs
Size: 9.00h x 6.00w x 0.24d