Category Management 2020: Category Management is a way of thinking (Paperback) (ISBN-13: 9798676375447)

Disruption is the new normal in the supermarket industry. Increasing sales of hard discounters, P/L (private label), small brands and online have changed the structure of the industry. The increasing power of shoppers and consumers will continue to change how the industry operates. New entrants with online expertise, such as Amazon, will continue to disrupt the industry. Also, new supply chains, such as direct to consumer, are changing the industry dynamics. So how do manufacturers and supermarkets compete?This book highlights that a category management mindset (not a process) is key to being competitive in this challenging environment. The concept of what category management is explained plus why manufacturers and supermarkets should adopt this thinking. Finally, a simple model is presented to illustrate how category management works.

Author: Tim Bowen
ISBN-10: 8676375445
ISBN-13: 9798676375447
Publisher: Independently Published
Language: English
Published: 08/21/2020
Pages: 142
Format: Paperback
Weight: 0.48lbs
Size: 9.00h x 6.00w x 0.33d