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Celebrity and the American Political Process: Integrated Marketing Communication (Paperback) (ISBN-13: 9781498579742)
Vendor:
Jennifer Brubaker
Product type:
Books
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Description
xThis book uses an integrated marketing communication perspective to examine the brand of the celebrity as it is brought into the American political system, primarily in the form of celebrity endorsements.
Author: Jennifer Brubaker
ISBN-10: 1498579744
ISBN-13: 9781498579742
Publisher: Lexington Books
Language: English
Published: 03/23/2023
Pages: 138
Format: Paperback
Weight: 0.43lbs
Size: 9.00h x 6.00w x 0.30d
By Jennifer Brubaker
xJennifer Brubaker is associate professor in the Department of Communication Studies at the University of North Carolina Wilmington.
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