Celebrity Bromance and Comradery Capital in Asia by Lam, Celia

Celebrity Bromance and Comradery Capital in Asia (Hardcover) (ISBN-13: 9780755655021)

Vendor: Celia Lam
Product type: Books
Format: Hardcover
$115.00
$115.00
$115.00
Subtotal: $115.00
Celebrity Bromance and Comradery Capital in Asia by Lam, Celia

Celebrity Bromance and Comradery Capital in Asia

$115.00
Celebrity Bromance and Comradery Capital in Asia by Lam, Celia

Celebrity Bromance and Comradery Capital in Asia

$115.00
Format: Hardcover
Description
Description
x
From Bollywood to K-Pop, from Crazy Rich Asians to YouTube stars and Boys' Love media, this book brings together leading scholars to explore "bromance" in celebrity culture across Asia. Celebrity Bromance and Comradery Capital in Asia demonstrates how celebrity bromances are used as global promotional tools in different national and transnational contexts, including China, Thailand, India and beyond. Across chapters written by leading international scholars, the book demonstrates how a "comradery capital" develops as Asian bromances become not just a promotional tool but commodities in their own right in contemporary celebrity culture.

Author: Celia Lam
ISBN-10: 0755655028
ISBN-13: 9780755655021
Publisher: Bloomsbury Academic
Language: English
Published: 10/02/2025
Pages: 248
Format: Hardcover
Weight: 1.16lbs
Size: 9.21h x 6.14w x 0.63d
By Celia Lam
By Celia Lam
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Celia Lam is professor of media and cultural studies at the University of Nottingham Ningbo China. Her research interests focus on popular culture with an emphasis on celebrity and fan studies. Her current research explores the construction and utilisation of commodified celebrity dynamics. Her latest book is Celebrity Bromances: Constructing, Interpreting and Utilising Personas (2022) co-authored with Jackie Raphael-Luu.
Jackie Raphael-Luu is senior lecturer in advertising at the London College of Communication, University of Arts London. Her research interests focus on celebrity studies, sustainability, the environment, activism, endorsements, branding, promotion, and social media trends. Her latest book, co-authored with Celia Lam, is Celebrity Bromances: Constructing, Interpreting and Utilising Personas (2022).

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