Celebrity Sells by Pringle, Hamish

Celebrity Sells (Paperback) (ISBN-13: 9780470868508)

Vendor: Hamish Pringle
Product type: Books
Format: Paperback
$46.00
$46.00
$46.00
Subtotal: $46.00
Celebrity Sells by Pringle, Hamish

Celebrity Sells

$46.00
Celebrity Sells by Pringle, Hamish

Celebrity Sells

$46.00
Format: Paperback
Description
Description
x
Celebrities have always captured the imagination of the public. In today's age of consumerism, their ability to influence our behaviour can be seen worldwide.

Harnessing this power can reap huge rewards for business -- the Jamie Oliver campaign helped turn around Sainsbury's fortunes, with the return on investment estimated at 27.95 for every advertising pound spent; sales of Walker's Crisps increased by 105% thanks to Gary Lineker; One to One re-launched its brand with stars including Kate Moss and Elvis Presley.

Celebrity Sells demonstrates the awesome power of famous names, when skilfully used, to sell brands and offers practical advice on how to develop and advertise a brand using celebrities, including:

  • How to choose the right celebrity for your brand
  • How to build your brand using a celebrity
  • How to manage relationships with celebrities
  • How to protect celebrity and brand reputation


Author: Hamish Pringle
ISBN-10: 0470868503
ISBN-13: 9780470868508
Publisher: Wiley
Language: English
Published: 05/21/2004
Pages: 352
Format: Paperback
Weight: 1.08lbs
Size: 8.95h x 6.07w x 0.73d
By Hamish Pringle
By Hamish Pringle
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Hamish Pringle is the Director General of IPA (Institute of Practitioners in Advertising). He was previously director of Brand Beliefs Ltd and the Vice-Chairman, Director of Marketing at Saatchi & Saatchi. He is co-author of Brand Spirit: How Cause Related Marketing Builds Brands and Brand Manners: How to Create the Self-confident Organization to Live the Brand both published by Wiley.

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