Challenge Everything: The Battle Cry That Blew Sh*t Up and Invntd Live Brand Storytelling (Hardcover) (ISBN-13: 9781946633873)

Vendor: Scott Cullather
Product type: Books
Format: Hardcover
$29.99
$29.99
$29.99
Subtotal: $29.99
WR Book House

Challenge Everything: The Battle Cry That Blew Sh*t Up and Invntd Live Brand Storytelling

$29.99

Challenge Everything: The Battle Cry That Blew Sh*t Up and Invntd Live Brand Storytelling

$29.99
Format: Hardcover
Description
Description
x
In CHALLENGE EVERYTHING(TM) THE BATTLE CRY THAT BLEW SH*T UP AND INVNTd LIVE BRAND STORYTELLING(TM) Scott Cullather and Kristina McCoobery the husband and wife co-founders of INVNT(TM), the global live brand storytelling agency(TM) share their story of launching a scrappy start-up - at the beginning of a global recession - and evolving it into a fully fledged global agency business, discuss the power of live brand storytelling and provide tactics for incorporating it into wider marketing strategies, and reveal the next frontier of business success: predictive analytics.
So whether you're a budding entrepreneur considering going out on your own, a business leader looking to take your company to the next level, or CMO eager to build your brand, this book will help you blow sh*t up and take your projects, partnerships, and performance to the next level.

Author: Scott Cullather,Kristina McCoobery
ISBN-10: 1946633879
ISBN-13: 9781946633873
Publisher: Forbes Books
Language: English
Published: 12/03/2019
Pages: 144
Format: Hardcover
Weight: 0.90lbs
Size: 9.10h x 6.10w x 0.70d
By Scott Cullather
By Scott Cullather
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SCOTT CULLATHER is the Co-Founder and CEO of INVNT, the global live brand storytelling agency(TM). A recognized industry leader, over the last 30 years he has led teams in the design, production, and execution of hundreds of large-scale B2B and B2C brand experiences in over 40 countries, for dozens of the world's leading brands, companies and trade organizations.

On a wild ride fueled by inspiration and grit, their plans fell apart and their vision came together more than once. Eleven years later and with a combined 50 years' experience between them, they and a talented team of INVNTrs around the world have built the agency into one of the fastest-growing in the business, with a visionary culture, global offices, a powerhouse client list, and a stunning portfolio of game-changing work that's incited audiences to take a stand, make a choice, and pick a side.

KRISTINA MCCOOBERY is the Co-Founder and COO of INVNT, the global live brand storytelling agency(TM). A passionate and pro-active mentor, Kristina has over 20 years of industry experience. Along with overseeing the award-winning agency's operations, she manages some of INVNT's largest accounts and longest-standing clients.

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