Challenger Brand Marketing(R) (Paperback) (ISBN-13: 9798838881373)

Challenger Brand Marketing(R) was written to be more than simply a follow-up to our first book, Marketing Smart. We wrote the book to serve as a go-to primer for all Challenger Brands that find themselves in complex marketplaces dominated by "Gorilla" competitors-those who out-spend, out-sell, out-merchandise, out-staff and generally out-resource all others in the category. The Challenger Brand approach requires a different marketing mindset and strategy.

Author: Craig Alexander, John Gumas
ISBN-10: 8838881375
ISBN-13: 9798838881373
Publisher: Independently Published
Language: English
Published: 02/07/2023
Pages: 174
Format: Paperback
Weight: 0.53lbs
Size: 9.00h x 6.00w x 0.37d