Challenges of winning and retaining customers (Paperback) (ISBN-13: 9786203780000)

This research paper first provides a theoretical clarification of the concepts of customer acquisition and loyalty and then considers them in the context of so-called relational marketing. Then, the stakes inherent to these concepts are put forward in the case study of a Pyrenean ski resort (Piau-Engaly). Finally, action levers are proposed in order to win over and/or retain a tourist clientele that is increasingly demanding and volatile.

Author: Fran輟is Ferras
ISBN-10: 6203780006
ISBN-13: 9786203780000
Publisher: Our Knowledge Publishing
Language: English
Published: 03/01/2023
Pages: 52
Format: Paperback
Weight: 0.20lbs
Size: 9.00h x 6.00w x 0.12d