Changing the Playbook: How Power, Profit, and Politics Transformed College Sports (Hardcover) (ISBN-13: 9780252039782)

"In Changing the Playbook, Howard P. Chudacoff delves into the background and what-ifs surrounding seven defining moments that redefined college sports. These changes involved fundamental issues--race and gender, profit and power--that reflected societal tensions and, in many cases, remain pertinent today:

• the failed 1950 effort to pass a Sanity Code regulating payments to football players;
• the thorny racial integration of university sports programs;
• the boom in television money;
• the 1984 Supreme Court decision that settled who could control skyrocketing media revenues;
• Title IX's transformation of women's athletics;
• the cheating, eligibility, and recruitment scandals that tarnished college sports in the 1980s and 1990s;
• the ongoing controversy over paying student athletes a share of the enormous moneys harvested by schools and athletic departments.

A thought-provoking journey into the whos and whys of college sports history, Changing the Playbook reveals how the turning points of yesterday and today will impact tomorrow."

Author: Howard P. Chudacoff
ISBN-10: 0252039785
ISBN-13: 9780252039782
Publisher: University of Illinois Press
Language: English
Published: 12/15/2015
Pages: 216
Format: Hardcover
Weight: 1.05lbs
Size: 9.10h x 6.10w x 0.90d

Review Citation(s):
Choice 09/01/2016