Chasing a Chicken & Catching a Cow: A Reflective Account (Paperback) (ISBN-13: 9798836593162)

Chasing a chicken and catching a cow is a reflective account of the author's sojourn from a remote village in Nigeria to Coventry University, UK, where he won a highly coveted and contested internship position with a conglomerate, and went on to graduate with a Masters Degree with Distinction in International Business. This reflective writing is based on conducting a real life marketing research for Thomson Overseas Property Investment, UK, aimed at giving holiday villas in Peyia, Cyprus the competitive edge they needed to compete all year round in the global holiday rental market.

Beyond the challenges of a rigorous research, this reflective account shows the intricacies and unique perspectives of a village boy who made it to boardrooms in the U.K. private sector; the cultural & class challenges even in the most professional environments. It's a short and palatable read for everyone.