Chasing the Rainbow: The Billion-Dollar War for Your Retina (Paperback) (ISBN-13: 9798278305576)

"A Fast Food Nation for the visual world." - The Business Standard
Think you control your own taste?

• Why did McDonald's Europe suddenly change its logo from red to green?
• Why are tech startups painting their "war rooms" electric orange?
• Why is it illegal for another delivery company to paint their trucks chocolate brown?

The answer is money. Billions of it.
In Chasing the Rainbow, Dell Wilson uncovers the secretive, litigious, and often bizarre world of the "Color Industrial Complex." This isn't a book about color theory; it's a book about color control.
Blending the narrative drive of Bad Blood with the quirky curiosity of Freakonomics, Wilson explores how corporations, governments, and algorithms have colonized the electromagnetic spectrum.
Key Chapters Include:

• The Primal Scream: How fast food chains hacked our evolutionary biology to trigger hunger.
• The Pink Prison: The disastrous experiment of using color as a sedative in correctional facilities.
• Digital Decay: How Instagram filters are rewriting our collective memory of the physical world.

Perfect for fans of: Malcom Gladwell, Reeves Wiedeman, Mary Roach, and anyone who suspects that the world is being manipulated behind the scenes.


Author: Dell Wilson
ISBN-13: 9798278305576
Publisher: Independently Published
Language: English
Published: 12/11/2025
Pages: 70
Format: Paperback
Weight: 0.20lbs
Size: 8.50h x 5.50w x 0.15d