Chevrolet: 1911-1960 (Hardcover) (ISBN-13: 9781531663643)

The Chevrolet car and truck business traces its roots back to Michigan's lumber industry in the middle of the 19th century. Lumber mills gave way to carriage and wagon manufacturing and the claim, before motorcars burst on the scene, that Flint was the "vehicle capital of the world." This is the story of how those wagon makers quickly converted to producing automobiles, overtaking automotive pioneer and archrival Ford in sales, and building the Chevrolet brand into the global powerhouse entity it is today. This volume traces the first half (1911-1960) of Chevrolet's 100-year history in photographic detail and provides an unparalleled spotter guide for long-forgotten (or never-known) Chevrolet cars and trucks.

Author: Michael W. R. Davis
ISBN-10: 1531663648
ISBN-13: 9781531663643
Publisher: Arcadia Publishing Library Editions
Language: English
Published: 08/06/2012
Pages: 130
Format: Hardcover
Weight: 0.91lbs
Size: 9.61h x 6.69w x 0.38d