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Edward Tse is a widely acclaimed leading business strategist and thought leader in China. With over thirty years of management consulting and senior corporate management experience, Tse is the Founder and CEO of Gao Feng Advisory Company, a China-rooted strategic consultancy established in 2014. He is also an adjunct professor at the University of Hong Kong and Chinese University of Hong Kong, and Professor of Managerial Practice at Beijing's Cheung Kong Graduate School of Business. Tse has written two previous books about China in English, The China Strategy (2010) and China's Disruptors (2015). He has also written five books in Chinese: Direction (2007), Surpass (2012), The New Frontier of Competition (2020, co-authored with Huang Yu), Mindset for Mega Changes (2022), and Mindset for Mega Changes 2 (2025). His articles have appeared in publications including Harvard Business Review, Washington Post, Forbes, and South China Morning Post.
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Take 20% off your first order
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