Chinese Consumers: Exploring the World's Largest Demographic (Hardcover) (ISBN-13: 9789811089916)

This book offers a comprehensive analysis of Chinese consumers from multiple perspectives, from the megatrends to their values and psychological changes. The book examines in detail the digital and mobile transformation of the consumers, the way their lifestyle, social interactions and shopping habits have changed, and the opportunities they offer to marketers. The analysis and insights are based on the author's first-hand observations of the metamorphosis of the consumers and consumption in China over the last fifteen years.

Author: Ashok Sethi
ISBN-10: 9811089914
ISBN-13: 9789811089916
Publisher: Palgrave MacMillan
Language: English
Published: 08/23/2018
Pages: 230
Format: Hardcover
Weight: 0.98lbs
Size: 8.27h x 5.83w x 0.63d