Chinese Innovation and Branding Leaps (Hardcover) (ISBN-13: 9789811249624)

China is the largest emerging market economy and the second largest economy in the world. This fact makes better understanding of the experiences of Chinese firms globally and firms in China crucial factors for enhanced success. In essence, this book focuses on providing conceptual as well as in-depth case and other empirical studies on the challenges faced and lessons learned regarding the 'management of innovation, knowledge management, and branding' by Chinese firms in the global arena as well as foreign firms in China.

Author: Serdar S. Durmusoglu
ISBN-10: 9811249628
ISBN-13: 9789811249624
Publisher: World Scientific Publishing Company
Language: English
Published: 04/21/2022
Pages: 208
Format: Hardcover
Weight: 0.99lbs
Size: 9.00h x 6.00w x 0.50d