Chinese Multinationals (Paperback) (ISBN-13: 9789812835598)

This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy. The fruit of a collaboration between two leading business schools, HEC Paris and the School of Economics and Management of Tsinghua University, it provides a comprehensive overview of the strategies of Chinese multinationals in terms of international marketing and branding, M&As and international joint ventures, management of technology, organization and human resource management, etc.The strategies of several well-known companies are described in detail, including Baosteel, Bird, Haier, Hisense, Huawei Technologies, Lenovo, Nuchtech, Petrochina, TCL, Tsingtao Brewery, Wahaha, Wanxiang, etc.

Author: Jean-Paul Larcon
ISBN-10: 9812835598
ISBN-13: 9789812835598
Publisher: World Scientific Publishing Company
Language: English
Published: 10/23/2008
Pages: 300
Format: Paperback
Weight: 1.05lbs
Size: 9.00h x 6.00w x 0.80d