Chipotle: The Rise, Fall, and Fragile Recovery of Fast-Casual's Pioneer (Paperback) (ISBN-13: 9798266840492)

Chipotle: The Rise, Fall, and Fragile Recovery of Fast-Casual's Pioneer traces the complete journey of Steve Ells' revolutionary burrito chain from a single Denver location in 1993 to a $12 billion enterprise that redefined American dining. This comprehensive case study examines how Chipotle's "Food with Integrity" philosophy created the fast-casual category, survived the devastating 2015-2018 food safety crisis that destroyed billions in shareholder value, and rebuilt through digital transformation under new leadership. A compelling analysis of entrepreneurship, crisis management, and the ongoing tensions between authentic values and industrial-scale operations in modern business.

Note: This case study was written with AI assistance and presents one interpretation of Chipotle's business evolution. Readers should independently verify specific financial figures, dates, and operational details. AI-generated content may contain factual errors or inaccuracies. Strategic interpretations and causal relationships discussed represent analytical perspectives that may differ from official company positions or alternative expert opinions.

Author: Shah Mohammed
ISBN-13: 9798266840492
Publisher: Independently Published
Language: English
Published: 09/23/2025
Pages: 48
Format: Paperback
Weight: 0.13lbs
Size: 8.00h x 5.00w x 0.10d