Choose Your Own PR Disaster!: What will YOU do when disaster strikes? (Paperback) (ISBN-13: 9798315568803)

CAN YOU SURVIVE THESE PR NIGHTMARES?
Master Crisis Management Without Risking Your Real Reputation

In the high-stakes world of modern business, PR catastrophes don't announce themselves with convenient warning bells. They explode onto your calendar, demanding immediate action and flawless judgment.

This groundbreaking interactive guide puts YOU in the executive hot seat during five meticulously crafted crisis scenarios drawn from real-world corporate disasters-from exploding product and devastating data breaches to viral hot mic moments and holiday party scandals.

As you navigate each decision, you'll experience the consequences of your choices-from triumphant reputation management to career-ending missteps.

And if you ruin your company or professional reputation, you can always try again - unlike in real life.

Essential reading for C-suite executives, middle managers, and ambitious leaders -or anyone who knows that preparation is the ultimate competitive advantage.

What will YOU do when disaster strikes?