Choosing Our Futures: The Collected Essays of James A. Ogilvy, Volume 3: Essays on Scenario Planning (Paperback) (ISBN-13: 9798188963392)

The majority of the essays in this volume were written during Ogilvy's involvement with Global Business Network. The volume is divided into four parts. The first part reproduces some of Ogilvy's practical introductions to, and advice for, scenario planning. The second part addresses various philosophical issues pertaining to scenario planning. The third part contains interviews Ogilvy has given on the topic, which includes discussions of his own background in scenario planning. Finally, the fourth part includes two practical examples of scenario planning in action.

Author: David Dennen,Peter Schwartz,James a. Ogilvy
ISBN-13: 9798188963392
Publisher: Independently Published
Language: English
Published: 07/25/2026
Pages: 484
Format: Paperback
Weight: 1.41lbs
Size: 9.00h x 6.00w x 0.97d