Church Advertising, Public Relations and Marketing in Twentieth-Century America: Retailing Religion by Hardin, John C.

Church Advertising, Public Relations and Marketing in Twentieth-Century America: Retailing Religion (Paperback) (ISBN-13: 9783031130465)

Vendor: John C. Hardin
Product type: Books
Format: Paperback
$139.99
$139.99
$139.99
Subtotal: $139.99
Church Advertising, Public Relations and Marketing in Twentieth-Century America: Retailing Religion by Hardin, John C.

Church Advertising, Public Relations and Marketing in Twentieth-Century America: Retailing Religion

$139.99
Church Advertising, Public Relations and Marketing in Twentieth-Century America: Retailing Religion by Hardin, John C.

Church Advertising, Public Relations and Marketing in Twentieth-Century America: Retailing Religion

$139.99
Format: Paperback
Description
Description
x
This book examines the complex relationship between religion and business in twentieth-century America. It is the story of how Christianity's most basic institution, the local church, wrestled with the challenges and compromises of competing in the modern marketplace through adopting the advertising, public relations, and marketing methods of business. It follows these sacred promoters, and their critics, as they navigated between divinely inspired and consumer demanded. Amid an animated and contentious battleground for principles, practices and parishioners, John C. Hardin explores the landscape of selling religion in America and its evolution over the twentieth century.

Author: John C. Hardin
ISBN-10: 3031130464
ISBN-13: 9783031130465
Publisher: Palgrave MacMillan
Language: English
Published: 12/15/2023
Pages: 391
Format: Paperback
Weight: 1.07lbs
Size: 8.27h x 5.83w x 0.84d
By John C. Hardin
By John C. Hardin
x

John C. Hardin holds a PhD in U.S. History from the University of Maryland, USA. He works at the intersection of culture and social change, drawing on his experience as a scholar, philanthropic leader, musician, and former pastor.

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