CIM Coursebook 01/02 International Marketing Strategy (Paperback) (ISBN-13: 9780750653121)

This text is a coursebook tailored specifically for students undertaking the International Marketing Strategy module of the CIM Certificate. Completely revised and updated to fit in with the syllabus, the book is officially endorsed by the CIM and approved by the CIM Chief Examiner.

Author: Steve Carter
ISBN-10: 0750653124
ISBN-13: 9780750653121
Publisher: Butterworth-Heinemann
Language: English
Published: 07/21/2001
Pages: 240
Format: Paperback