CIM Coursebook 01/02 Marketing Customer Interface (Paperback) (ISBN-13: 9780750653077)

This text is a coursebook tailored specifically for students undertaking the Marketing Customer Interface module of the CIM Certificate. The book is completely revised and updated to fit in with the syllabus, and is officially endorsed by the CIM and approved by the CIM Chief Examiner.

Author: Rosemary Phipps, Craig Simmons
ISBN-10: 0750653078
ISBN-13: 9780750653077
Publisher: Butterworth-Heinemann
Language: English
Published: 08/04/2001
Pages: 394
Format: Paperback