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CIM Coursebook 01/02 Marketing Fundamentals (Paperback) (ISBN-13: 9780750653053)
Vendor:
Geoff Lancaster
Product type:
Books
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Description
xThis text is a coursebook tailored specifically for students undertaking the Marketing Fundamentals module of the CIM Certificate. Co-written by the CIM Senior Examiner for the Marketing Fundamentals module, the book is completely revised and updated to fit in with the syllabus, and is officially endorsed by the CIM and approved by the CIM Chief Examiner.
Author: Geoff Lancaster, Frank Withey, Ruth Ashford
ISBN-10: 0750653051
ISBN-13: 9780750653053
Publisher: Butterworth-Heinemann
Language: English
Published: 09/08/2001
Pages: 384
Format: Paperback
Author: Geoff Lancaster, Frank Withey, Ruth Ashford
ISBN-10: 0750653051
ISBN-13: 9780750653053
Publisher: Butterworth-Heinemann
Language: English
Published: 09/08/2001
Pages: 384
Format: Paperback
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