Classical Rhetoric and the Visual Arts in Early Modern Europe (Paperback) (ISBN-13: 9781107687851)

In this book, Caroline van Eck examines how rhetoric and the arts interacted in early modern Europe. She argues that rhetoric, though originally developed for persuasive speech, has always used the visual as an important means of persuasion, and hence offers a number of strategies and concepts for visual persuasion as well. The book is divided into three major sections - theory, invention, and design. Van Eck analyzes how rhetoric informed artistic practice, theory, and perception in early modern Europe.

Author: Caroline Van Van Eck
ISBN-10: 1107687853
ISBN-13: 9781107687851
Publisher: Cambridge University Press
Language: English
Published: 08/11/2014
Pages: 238
Format: Paperback
Weight: 1.30lbs
Size: 9.90h x 6.90w x 0.60d