Clicks to Conversions: The Business Guide to Social Media Advertising (Paperback) (ISBN-13: 9786207475117)

Social media marketing offers significant cost savings and allows businesses to engage with specific target audiences effectively. However, it comes with challenges such as real-time consumer interaction, content creation, and data management. To succeed, companies must invest time and strategy into building genuine conversations and trust with their audience. Managing cyber threats, staying updated on platform algorithms, and adapting to trends are additional hurdles. Despite these challenges, social media marketing provides unprecedented opportunities for brand exposure and consumer interaction, requiring a comprehensive strategy for success and long-term growth in the digital era.

Author: Tuhina Choubey, Saranik Banik
ISBN-10: 6207475119
ISBN-13: 9786207475117
Publisher: LAP Lambert Academic Publishing
Language: English
Published: 03/26/2024
Pages: 52
Format: Paperback
Weight: 0.20lbs
Size: 9.00h x 6.00w x 0.12d