Before you leave...
Take 20% off your first order
20% off
Enter the code below at checkout to get 20% off your first order
Discover summer reading lists for all ages & interests!
Find Your Next Read

Co-creativity has become a significant cultural and economic phenomenon. Media consumers have become media producers. This book offers a rich description and analysis of the emerging participatory, co-creative relationships within the videogames industry. Banks discusses the challenges of incorporating these co-creative relationships into the development process. Drawing on a decade of research within the industry, the book gives us valuable insight into the continually changing and growing world of video games.
Dr John Banks is a senior lecturer (Head of Postgraduate Coursework Studies) and researcher in the Creative Industries faculty, Queensland University of Technology, Australia. He researches and publishes on co-creativity, innovation and social media in the creative industries, especially videogames and interactive entertainment. He has a special interest in organisational and workplace culture.
His past decade of research on the topic of co-creativity in the videogames industry includes his recent publication Key Concepts in Creative Industries (2012) with John Hartley, Jason Potts, Stuart Cunningham, Terry Flew and Michael Keane.Thanks for subscribing!
This email has been registered!
Take 20% off your first order
Enter the code below at checkout to get 20% off your first order