Co-Creation: Reshaping Business and Society in the Era of Bottom-Up Economics by Redlich, Tobias

Co-Creation: Reshaping Business and Society in the Era of Bottom-Up Economics (Hardcover) (ISBN-13: 9783319977874)

Vendor: Tobias Redlich
Product type: Books
Format: Hardcover
$84.99
$84.99
$84.99
Subtotal: $84.99
Co-Creation: Reshaping Business and Society in the Era of Bottom-Up Economics by Redlich, Tobias

Co-Creation: Reshaping Business and Society in the Era of Bottom-Up Economics

$84.99
Co-Creation: Reshaping Business and Society in the Era of Bottom-Up Economics by Redlich, Tobias

Co-Creation: Reshaping Business and Society in the Era of Bottom-Up Economics

$84.99
Format: Hardcover
Description
Description
x

Across several industries, we are observing a paradigm shift from traditional, firm-centric and top-down value creation to more open and collaborative approaches, also referred to as bottom-up economics. The boundaries of firms dissolve and external actors (customers, user, suppliers etc.) enter the domain of value creation by means of advanced information and communication technologies. These new and evolving patterns require a renewed and interdisciplinary understanding of how co-creation enables organizations to reshape business and society.

With contributions from industrial and academic experts, this book provides deep insights into the theory and practice of bottom-up economics, and addresses the major opportunities and challenges that have emerged in the era of co-creation.
A must read for decision-makers looking to innovate their companies' business models-from ideation to marketing. Dr.-Ing. Michaela Colla, K-GXI Leader - Industry 4.0 at Volkswagen
Simply put, co-creation is the future of work. With technology morphing the way we work and young people wanting to tackle problems that matter, co-creation is the sandbox where the world can come together to solve big challenges. Plus, co-creation rapidly delivers products with built-in market fit. Megan Brewster, Vice President of Advanced Manufacturing at Launch Forth
Successful leaders will co-create the future. This book is an excellent starting point.J?gen Bilo, Managing Director co-pace GmbH, The Startup Organisation of Continental AG



Author: Tobias Redlich
ISBN-10: 3319977873
ISBN-13: 9783319977874
Publisher: Springer
Language: English
Published: 11/27/2018
Pages: 217
Format: Hardcover
Weight: 1.10lbs
Size: 9.21h x 6.14w x 0.56d
By Tobias Redlich
By Tobias Redlich
x
Dr. Tobias Redlich is a senior engineer at the Institute of Production Engineering at Helmut Schmidt University Hamburg (Germany) and is the Head of the working group Value Creation Systematics. His interdisciplinary research focuses on new patterns of value creation based on openness.
Manuel Moritz is a researcher at the Institute of Production Engineering at Helmut Schmidt University Hamburg (Germany). His research focus is on collaborative innovation processes in co-creation communities.
Prof. Dr. Jens Wulfsberg chairs the Institute of Production Engineering at Helmut Schmidt University Hamburg (Germany). His interests include open approaches to production and production technologies.

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